What first sparked the idea for Strawberry Paris?
It came in 2020, so quite some years ago — It’s born from watching women I love—lovers, friends, muses, strangers—long for pieces that made them feel like the center of their own quiet love story, but feel priced out of the dream. I wanted to build something honest: EXACT same ateliers as the luxury houses, same silks, linens and fabrics — and same luxurious trims like laces and more, but without the barriers. Romance shouldn’t be exclusive.
How do you start designing something new?
Usually late at night, with a sketchpad and coffee gone cold, thinking about a woman walking cobblestones of St Tropez or stealing a glance across a crowded café in Positano. I chase the feeling first, how fabric should move like a soft promise — then the artisans bring it to life with hands that know centuries of craft. It’s less about trends and more about capturing a moment you never want to leave.
We launched in 2025 from a small atelier near Place Vendôme & our Los Angeles offices, nothing flashy—just good light, bolts of silk & fabrics, and people who love fashion, truly and deeply. In under sixty days we crossed a million in sales, which still feels surreal. It tells me women recognize when something’s made with real heart.
What does timeless romance look like to you?
Listen it’s different for everybody… It’s the kind of love that doesn’t fade, pure silks that catch moonlight, linens that breathe with the skin making vacations feel like vacation, hand-stitched details meant to last generations. These pieces aren’t just clothes; they’re heirlooms for the woman who passes them to her daughter one day, carrying stories of summers in the Riviera or quiet evenings in Paris. True elegance endures because it’s built slowly and with respect.
How do you balance power and softness at the same time, in your designs?
Well, I just don’t try to. I just design for the woman who carries herself with quiet power, someone who can chase horizons yet still melt at a handwritten note or a shared sunset. The cuts are clean and confident, the fabrics tender and flowing, so she feels both armored in her femininity and free to wander. It’s that duality I’ve always carried myself to try to aspire.
Strawberry Paris is my small attempt to say: every woman deserves to feel like the heroine of a love story that’s hers alone—romantic, unapologetic, and built to travel the world with her. Because the best adventures, like the best love, are the ones that feel effortless and eternal. And yes, perhaps I’m a little bit of a hopeless romantic. My sister says I was born in the wrong century.
